Q&A with audience and panel: How does a business decide on the types of social media tools to use? Paul Gillin explains the difference between and developing a social media strategy and developing social media awareness. Laura Fitton explains the two most important things a company must do before entering the social media forum. Is social media destroying privacy and creating too much false information? Regarding “negative comments” related to your company online, Seth Priebatsch explains how negative feedback can be a good thing, and that although companies cannot control the online conversation, the beauty of it all is that you can start the online conversation.

More Business Breakfast Videos: June 23, 2011: Growing Your Business Through Social Media | March 1st, 2011: Price Of Admission: Getting Into And Paying For College | November 16th, 2010: Growing your Business in Massachusetts | June 17th, 2010: The Rebounding Real Estate Market | February 25th, 2010: Paying For College: Mastering Financial Assistance | November 19th, 2009: Building Your Business In Bailout Times | February 11th, 2009: A Discussion With Richard Branson | March 31st, 2008: A Discussion With Senator Edward M. Kennedy


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