Building Your Business In Bailout Times

Founder Of The Boston Beer Company Discusses The Importance Of Having Enthusiasm For Your BusinessJim Koch, Founder of The Boston Beer Company, discusses the importance of having enthusiasm for your business and explains how innovation adds value to any business.
CEO Of Zipcar Inc. Discusses How To Maintain Growth For Your CompanyIn part 2 Scott Griffith, CEO of Zipcar, Inc., discusses how to maintain growth for your company as well as utilizing new technologies, like iPhone apps, to help build your brand.
CEO Of Newbury Comics Discusses How The Challenges Of The Economy Can Also Provide Huge OpportunityIn part 3 Mike Dreese, CEO of Newbury Comics, discusses how to deal with layoffs, how the challenges of the economy also provide huge opportunity.
The Most Difficult Business Decisions Made And Obstacles To OvercomeIn part 4 the panelists discuss the most difficult business decision they’ve had to make and some of the obstacles they have faced and how they defeated those obstacles.
Using Social Media As A Marketing ToolIn part 5 the panelists discuss their business strategies, using social media as a marketing tool and how they use innovation to stay ahead of their competitors.
The Key To Moving Forward With Success Is To Have Good IdeasIn part 6 the panelists discuss the future and how they envision their businesses might change. The key to moving forward with success is to have “good ideas.”
Pricing Vs. Value As It Relates To Business ModelsIn part 7 the panelists discuss pricing vs. value as it relates to their business models, strategies for growth and hiring for growth.