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Building Your Business In Bailout Times

Jim Koch

Founder Of The Boston Beer Company Discusses The Importance Of Having Enthusiasm For Your Business

Jim Koch, Founder of The Boston Beer Company, discusses the importance of having enthusiasm for your business and explains how innovation adds value to any business.

WBZ NewsRadio 1030–11/19/2009

Scott Griffith

CEO Of Zipcar Inc. Discusses How To Maintain Growth For Your Company

In part 2 Scott Griffith, CEO of Zipcar, Inc., discusses how to maintain growth for your company as well as utilizing new technologies, like iPhone apps, to help build your brand.

WBZ NewsRadio 1030–11/19/2009

Mike Dreese

CEO Of Newbury Comics Discusses How The Challenges Of The Economy Can Also Provide Huge Opportunity

In part 3 Mike Dreese, CEO of Newbury Comics, discusses how to deal with layoffs, how the challenges of the economy also provide huge opportunity.

WBZ NewsRadio 1030–11/19/2009

Panel Bailout

The Most Difficult Business Decisions Made And Obstacles To Overcome

In part 4 the panelists discuss the most difficult business decision they’ve had to make and some of the obstacles they have faced and how they defeated those obstacles.

WBZ NewsRadio 1030–11/19/2009

Panel Bailout

Using Social Media As A Marketing Tool

In part 5 the panelists discuss their business strategies, using social media as a marketing tool and how they use innovation to stay ahead of their competitors.

WBZ NewsRadio 1030–11/19/2009

Panel Bailout

The Key To Moving Forward With Success Is To Have Good Ideas

In part 6 the panelists discuss the future and how they envision their businesses might change. The key to moving forward with success is to have “good ideas.”

WBZ NewsRadio 1030–11/19/2009

Panel Bailout

Pricing Vs. Value As It Relates To Business Models

In part 7 the panelists discuss pricing vs. value as it relates to their business models, strategies for growth and hiring for growth.

WBZ NewsRadio 1030–11/19/2009