Building Your Business In Bailout Times
Jim Koch, Founder of The Boston Beer Company, discusses the importance of having enthusiasm for your business and explains how innovation adds value to any business.
In part 2 Scott Griffith, CEO of Zipcar, Inc., discusses how to maintain growth for your company as well as utilizing new technologies, like iPhone apps, to help build your brand.
In part 3 Mike Dreese, CEO of Newbury Comics, discusses how to deal with layoffs, how the challenges of the economy also provide huge opportunity.
In part 4 the panelists discuss the most difficult business decision they’ve had to make and some of the obstacles they have faced and how they defeated those obstacles.
In part 5 the panelists discuss their business strategies, using social media as a marketing tool and how they use innovation to stay ahead of their competitors.
In part 6 the panelists discuss the future and how they envision their businesses might change. The key to moving forward with success is to have “good ideas.”
In part 7 the panelists discuss pricing vs. value as it relates to their business models, strategies for growth and hiring for growth.