Sir Richard Branson Explains Why He Created An American Airline, Virgin America

WBZ News Radio's Anthony Silva has an informative and exciting discussion with Sir Richard Branson, entrepreneur extraordinaire and founder of Virgin Group, which started more than 200 companies including Virgin America, Virgin Atlantic and Virgin Money. Hear all about what motivates him to start new businesses, the importance of brand values and advice relevant to any business leader in this difficult economy.

Sir Richard Branson explains why he decided to create an American airline, Virgin America, which launched in Boston, MA and strives to entertain consumers aboard each flight for a unique experience.  Branson also explains the importance of dealing with customer complaints in the proper manner. Dealing with a complaint in the proper manner can keep your consumer coming back.

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