BOSTON (CBS) — The first television ad for medical marijuana will soon grace Comcast cable channels across Massachusetts.

The ad is for, a New York-based company, encouraging would-be patients to go to their website to connect with physicians able to prescribe marijuana.


In the ad, a man in an alleyway is trying to sell sushi from his trench coat. The commercial asks: ‘You wouldn’t buy your sushi from this guy, so why would you buy marijuana from him?’

Boston University communications professor Tobe Berkovitz admits that some of the commercials are “really stupid” but there isn’t much that can be done.

WBZ NewsRadio 1030’s Doug Cope reports

“That’s what happens when you have a legal product, it’s going to be advertised,” Berkovitz said. “Because of commercial  freedom of speech, unless they do something totally illegal or inappropriate, it’s going to hit the air.”

The ad is slated to appear on Comcast starting in April in Massachusetts, New Jersey and the Greater-Chicago area. The ad will be run between 10 p.m. and 5 a.m. Massachusetts is one of 20 states where medical marijuana is legal.


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