By Mary Blake, WBZ NewsRadio 1030

BOSTON (CBS) – Ellery Kimball of Lincoln, Massachusetts knew at the age of seventeen that she wanted to be a farmer.

Kimball, now in her 30’s, runs the Blue Heron Organic Farm in Lincoln.

“I went to college and got a degree in sustainable agriculture. It’s very spiritual work. It’s radical activism. I’m not supporting a food system that I don’t believe in and that means a lot on a day to day basis.”

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Jenna Amara owns Mums Art Studio in Tewksbury. It’s a memory preservation busienss that she set up at the height of the recession. She says she had a good job, but quit in order to spend more time with her family. Amara was a project manager with a financial firm.

“A lot of people were telling me we had to stick our jobs, but I kept asking, why?” she said.

WBZ NewsRadio 1030’s Mary Blake reports.

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After taking the plunge, she says her biggest obstacle was naysayers, who told her she was crazy.

“Everybody thought I was absolutely insane, but I hope that years from now I will look back and say this was the best decision I ever made,” she said.

Chris Stevens, Vice President of Corporate Relations at Keurig, based in Reading, doesn’t regret his career decision back in 1996. He joined a few colleagues in a loft factory in Waltham, Massachusetts.

“We had a dream of changing the coffee world one perfect cup at a time. We feel very blessed that it’s been quite a ride for all of us. We’ve been growing and it’s neat because we are now the number one coffee brewer in America. We are a technology company focused on the coffee business, and now other products as well. We’re all about innovation and making the brewers better and better. We have Keurig brewers now in over 150 thousand hotel rooms.”

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