WBZ, Centro, Centro en Espanol, CBS Boston, Yadires Nova Salcedo, Yadires Nova-Salcedo, Nova, Salcedo, Yadires, Boston, Massachusetts, New England, Latino, Community, Latinos, Hispanic, Latino Community, Hispanics, Spanish, AARP, Ad Council, Caregivers, Campaign, PSA, Cuidadores, Vice President, Latino Audience, Strategy, Yvette Peña, Yvette, Peña Centro: AARP And Ad Council Launch Campaign With A Latin Twist – CBS Boston


November 3, 2018
AARP and the Ad Council have joined forces to launch a new national PSA campaign specifically to offer much needed help to Latino caregivers. According to statistics, 1 out of 5 non-compensated caregivers in the U.S. are Latinos. On this edition of Centro, we tell you about this special campaign. WBZ’s Yadires Nova-Salcedo talks via satellite with AARP Vice President for Latino Audience Strategy Yvette Peña. Tune in!

NOTE: You can watch both the English and Spanish versions of Centro anytime, visiting our website http://www.cbsboston.com/centro

FOR MORE INFORMATION:
CAMPAIGN FOR LATINO CAREGIVERS
AARP & Ad Council
English:
www.aarp.org/caregiving
Spanish:
www.aarp.org/cuidar

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Watch CENTRO with Yadires Nova-Salcedo on WBZ TV-4 (CBS Boston) Saturday’s at 7:50am.

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