I’m curious as to how many folks actually watch the 11:00 news every night. I am out the door at 6 a.m. and in bed by 9 pm. I bet if you took a survey asking folks if they see the 11 news they will say no. Just wondering. – Nancy, Stoneham
Sorry, Nancy….fortunately for us….quite a few people watch the 11pm news. According to the channel 4 person who studies viewership…over the past year, 11pm newscasts in the Boston “market” averaged 468,000 viewers each night…that’s all 11pm newscasts, not just ours. And while that’s not as many as the heyday, before intense cable competition, the internet, etc….it’s nothing to sneeze at.
Viewing has seasonal swings as well, with summer months lower than winter.
Of course, a lot of people are going to bed earlier than they once did. That’s why there is growth in newscasts at earlier times….like the 9pm newscast we do on channel 38.
Do you watch news at 11p, or is that just too late? When do you watch?