Paul Gillin

Pros Share Social Media Wisdom At WBZ Business Breakfast

“Listen. Learn. Care. Serve.” Those are the four simple words that provide the basic guidelines for businesses using social media.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 1

Paul Gillin, Author of Social Marketing to the Business Consumer, discusses how social media has empowered consumers with more control than ever when it comes to making purchasing decisions.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 2

Mike Troiano, Principal at Holland-Mark, discusses the importance of businesses not getting lost in the details of Facebook and Twitter.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 3

Q&A with audience and panel: How does a business decide on the types of social media tools to use?

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 4

Paul Gillin discusses how negative feedback puts positive feedback into perspective—a little negativity is a good thing. Also, Gillin explains that determining social media ROI is as easy as 3rd grade math.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 5

Q&A with the audience and panel: Is facebook fatigue trending now? Seth Priebatsch explains “it’s easier to live a clean, wholesome life than to try to understand facebook’s privacy settings.”

WBZ NewsRadio 1030–2011/06/23