Pros Share Social Media Wisdom At WBZ Business Breakfast “Listen. Learn. Care. Serve.” Those are the four simple words that provide the basic guidelines for businesses using social media.
Growing Your Business Through Social Media: Part 1Paul Gillin, Author of Social Marketing to the Business Consumer, discusses how social media has empowered consumers with more control than ever when it comes to making purchasing decisions.
Growing Your Business Through Social Media: Part 2Mike Troiano, Principal at Holland-Mark, discusses the importance of businesses not getting lost in the details of Facebook and Twitter.
Growing Your Business Through Social Media: Part 3Q&A with audience and panel: How does a business decide on the types of social media tools to use?
Growing Your Business Through Social Media: Part 4Paul Gillin discusses how negative feedback puts positive feedback into perspective—a little negativity is a good thing. Also, Gillin explains that determining social media ROI is as easy as 3rd grade math.
Growing Your Business Through Social Media: Part 5Q&A with the audience and panel: Is facebook fatigue trending now? Seth Priebatsch explains “it’s easier to live a clean, wholesome life than to try to understand facebook’s privacy settings.”
Growing Your Business Through Social Media: Part 6Q&A with audience and panel: What B2B companies are successful on Facebook? Panel provides examples.
Growing Your Business Through Social Media: Part 7What is the future of interactivity within social media? Idea of “augmented reality” is explained by Seth Priebatsch and Mike Troiano.
Growing Your Business Through Social Media: Part 8Q&A with audience and panel: How does a company determine the right mix of marketing mediums?

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