NEWwbztv-small wbz-am-small 985-small mytv38web2

Boston University Assistant Professor of Marketing Giorgos Zervas

smartphone, eating, online review, phone, texting

BU Professor: More Fake Yelp Reviews With Smaller Businesses

A BU Professor says the worst offenders of fake reviews on Yelp tend to be smaller restaurants and businesses.

05/06/2014