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Legends Of Advertising: Micho Spring

June 26, 2013 3:35 PM

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Micho Spring

Micho Spring

BOSTON (CBS) – Think of the amount of advertising you see every day. Every TV spot, every billboard, every pop-up ad. Of course they’re trying to sell you products, but there’s no denying that advertising is also a part of our culture – created by talented, creative people whose goal is to enlighten, engage and entertain while selling you stuff.

Many of the movers and shakers who have inspired consumers around the world live and work right in our own backyard here in Boston.

It all started a century ago, when a local organization was founded, dedicated to the advancement of a brand new art form: The Art of Advertising.

Founded in 1913, the Boston Ad Club is celebrating 100 years dedicated to the advancement of the advertising industry. As they celebrate their centennial, the Ad Club is honoring four Legends of Advertising, who have changed the landscape of marketing.

While most of this year’s honorees have made a living changing the face of products around the world, Weber Shandwick’s Micho Spring has excelled at changing the face of Boston itself. Micho is the first PR person being inducted into the Ad Club’s Hall of Fame. And behind that fun name is a pioneer in the industry. She has been named one of the “20 Most Powerful Women in Boston” too many times to count. And, thanks in large part to Micho, the future looks very bright at Weber Shandwick.

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