By Jon Keller

BOSTON (CBS) – As the debate over gun violence intensifies, the claims and counterclaims can be confusing and hard to sort through.

So in the spirit of the old Joe Isuzu ads back in the day, where the pitchman specialized in claims that didn’t quite pass the truth test, here are some translations of recent rhetoric on the topic:

WHAT THEY SAID: “They want to sweep right under the carpet the failure of school security, the failure of family, the failure of America’s mental health,” said National Rifle Association President Wayne LaPierre at the annual Conservative Political Action Conference.

WHAT THEY REALLY MEAN: Don’t pay attention to the weakness of gun control policies and our role in ensuring their failure.

WHAT THEY SAID: “Many in legacy media love mass shootings…. You love the ratings. Crying white mothers are ratings gold to you and many in the legacy media” – NRA spokeswoman Dana Loesch.

WHAT THEY REALLY MEAN: Focus on our favorite media villains, not on why those mothers are crying.

And Democratic figures like House Minority Leader Nancy Pelosi sometimes need an interpreter as well.

WHAT SHE SAID: “As I have said on the floor many times: whose political survival in this body is more important than the survival of our children?”

WHAT SHE REALLY MEANT: Yes, we’re backing congressional candidate like New Jersey State Sen. Jeff Van Drew with an “A” rating from the NRA. But don’t call us hypocrites.

One more, from President Trump at Wednesday’s “listening session” with survivors of gun violence:

WHAT HE SAID: “I want to listen and then after we listen we’re gonna get things done.”

WHAT HE REALLY MEANT: It says “I hear you” right here on my cue card. If I keep repeating that, maybe this will all go away.

Comments (2)
  1. And just who is it, Jon, that you have been supporting that have chosen not vigorously to enforce the laws that are on the books>

    How often, when the laws are enforced, are the charges plea-bargained down to a minor misdemeanor for .

    What is the purpose of having a law that is not enforced, or is downright unenforceable, or a law that is never going to have the desired effect in the first place.

    Far far too long, you in the Fourth Estate have played up the emotional sides of issues like this and never gotten around to the practical or to assessing how a given law is actually performing.

    Ditch the emotional blackmail, sir. It is unbecoming of reasoned discourse and effective legislating.

    You are old enough and experienced enough to know that by now.

  2. Allen Blaine says:

    Keller, I did not know you could read minds!! Your “interpretations of what other people say is really messed up. Here is the lowdown. Last year roughly 3,000 people died from gun shots, 23,000 died from suicides using guns, no violence. In the mean time while you and the fake news media are manipulating peoples thoughts, just to day alone and every day, the mass slaughter of over 4,100 babies is taking place, 1.5 million annually, by abortion. Then we have 98 people every day across this nation that are killed by car violence yet you and the fake news media will not report on these things. Where the H E L L is the outrage??? The way it comes across from you and the media we have to protect our “children” and you purposely mislead the American people. You are one sad hypocrite. This proves that the goal of the left is to vilify guns to the point where confiscation is your actual goal. You do realize that Hitler used the media of the day to fear monger the German people into giving up their guns. Then Hitler did the same thing with freedom of speech, demonizing those who disagreed with him and even making policy to arrest anyone who spoke out about what he was doing. The leftist Hitler media is doing the same thing.

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