BOSTON (CBS) – For a company that was pretty much off the radar screen until the past couple of years, iZotope is now getting a lot of attention from Hollywood and venture capitalists.

Say hello to Cambridge Company iZotope and company co-founder Mark Ethier.

“We create hardware and software products that are used to produce music and audio for film, TV and radio,” Ethier said.

Ethier created the company in 2001 while he was at MIT and it’s been going about its business until a cash infusion of $12 million hit in 2012.

This is what’s attractive about iZotope.

“We allow people to do creative work like create new sound effects for movies or historic guitars and we also have practical tools that will allow you to remove noise from recordings,” Ethier said.

So, an audio company that also ‘removes’ audio?

Ethier said, “our products were used on Lost. You’d have an airplane flying over during the filming and of course that’s not how the show’s supposed to go. They used our product to remove the sound of the airplane to preserve that illusion that it was on this deserted island.”

If you watch TV or listen to music, you’ve heard their stuff.

“You may not have heard of iZotope before, but you’ve heard our products. Our products are used on Game of Thrones, Mad Men, Serial, Star Wars, albums by Skrillex, Nine Inch Nails and on and on and on.”

And iZotope has an audience with amateurs.

“You’d be amazed at the number of people that are recording their own albums, their own songs at home,” Ethier said.

And venture capital continues to flow to the company, another $7.5 million recently, nearly 20 million total.

Ethier said, “there’s something here that is going to be the future of how people are actually producing audio for music for film and TV and so, for us its investing in how do we bring our technology beyond the desktop.”

Ethier is simply trying to stay one step ahead of the game.

“Just think about how many people are putting movies up on YouTube. So all of those folks looking for a professional sound for their YouTube video, they can be using our products to do that,” he said.

He’ll use the new round of money to launch new products, and support the company’s continued growth.

WBZ NewsRadio 1030’s Jeff Brown reports

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