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Keller @ Large: Dear John Henry

BOSTON (CBS) - Did you catch the latest promotional stunt from the Red Sox Tuesday, a video announcing that longtime mascot Wally the Green Monster will be joined this season by his sister Tessie, who looks just like Wally but in a red skirt?

In happier times, this would be harmless hot-stove-league fun.

John Henry
John Henry. (WBZ-TV)

But for Red Sox owner John Henry, these are not happier times, and the timing of this video couldn't be much worse.

Watching Wally flop on the field is a painful reminder of how bad the Sox have been this decade, save for the fluky magic of 2013. Mr. Henry, please fix that before peddling a new mascot.

And while you're at it, let's see you get rid of overpaid error machine Hanley Ramirez, a more pressing priority for the fans than what to do with Wally's long-lost sister.

Hanley Ramirez
Hanley Ramirez flexes after hitting a two-run home run against the Astros. (Photo by Rich Gagnon/Getty Images)

Speaking of overpaying, Red Sox ticket and concession prices have been the highest in the majors for awhile now.

I know you think mascot antics add to the family fun at Fenway, but Mr. Henry, I bet most families currently priced out of the fun altogether would appreciate a break.

And how about the irony of the scene in the video where Wally and Tessie's parents are relaxing with the daily paper?

A lot of real people rely on the Boston Globe, which Henry also owns, as a key part of their day and their community. Better make good on that pledge to fix the paper's disastrous home-delivery meltdown soon, Mr. Henry, before we go any further down the mascot hype highway.

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