BOSTON (CBS) – Did you catch the latest promotional stunt from the Red Sox Tuesday, a video announcing that longtime mascot Wally the Green Monster will be joined this season by his sister Tessie, who looks just like Wally but in a red skirt?
In happier times, this would be harmless hot-stove-league fun.
But for Red Sox owner John Henry, these are not happier times, and the timing of this video couldn’t be much worse.
Watching Wally flop on the field is a painful reminder of how bad the Sox have been this decade, save for the fluky magic of 2013. Mr. Henry, please fix that before peddling a new mascot.
And while you’re at it, let’s see you get rid of overpaid error machine Hanley Ramirez, a more pressing priority for the fans than what to do with Wally’s long-lost sister.
Speaking of overpaying, Red Sox ticket and concession prices have been the highest in the majors for awhile now.
I know you think mascot antics add to the family fun at Fenway, but Mr. Henry, I bet most families currently priced out of the fun altogether would appreciate a break.
And how about the irony of the scene in the video where Wally and Tessie’s parents are relaxing with the daily paper?
A lot of real people rely on the Boston Globe, which Henry also owns, as a key part of their day and their community. Better make good on that pledge to fix the paper’s disastrous home-delivery meltdown soon, Mr. Henry, before we go any further down the mascot hype highway.