BOSTON (CBS) — Lucky the Leprechaun has received a bit of a makeover.
The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style.
The new logo, which was created in-house, was inspired by the team’s past logos and pays homage to the Leprechaun logo from the 1960’s, illustrated by Red Auerbach’s brother, Zang. To make the new alternate logo even more versatile, Lucky’s finer details were slightly modified, allowing for better visibility when produced at a smaller scale.
While the team has not released plans for the new alternate logo, it will first appear this month in a variety of Adidas apparel and merchandise on the Celtics online store.
Boston’s primary and secondary logos will remain unchanged.
Additional looks of the new alternate logo:
MORE CELTICS COVERAGE FROM CBS BOSTON
- NBA Draft Experts Really Love Robert Williams To The Celtics
- Terry Rozier FaceTimed Danny Ainge While Celtics Were Drafting Robert Williams
- Robert Williams Believes The Earth Is Flat & Other Things To Know About The Celtics’ Draft Pick
- Celtics Draft Texas A&M Center Robert Williams With 27th Overall Pick