BOSTON (CBS) – On the heels of its popular ‘CHANGING LANES? USE YAH BLINKAH’ message board campaign, MassDOT is looking to stop bad behavior behind the wheel by going to the source of the problem for a solution.
Drivers are invited to join MassDOT’s #DOTSPEAK contest to submit the best messages to combat road rage, distracted driving and encourage seatbelt use.
“The national attention and viral nature of a simple message that encouraged motorists to follow the law and signal when changing lanes cannot be denied,” said MassDOT Secretary & CEO Richard Davey. “We are hoping to hear your creative #DOTSPEAK ideas and together help stop bad behavior from happening behind the wheel.”
MassDOT officials said #DOTSPEAK entries may use “local vernacular” or contain common texting abbreviations but profanity is not allowed.
Contest winners will have their message displayed on hundreds of message boards across the state during some of the busiest travel periods of the year:
- Road Rage Winner (August 15-18 — a top 10 travel weekend based on 2013 toll data)
- Distracted Driving Winner (Labor Day Weekend)
- Seatbelt Use Winner (Columbus Day Weekend)
Entrants are invited to share their ideas on Twitter @MassDOT, Facebook.com/MassDOTInfo and on Instagram @MassDOT with #DOTSPEAK.
Each message must be a two-panel message with three lines per panel and eight characters per line.
Winners will receive a $50 gift card from MassDOT service plaza vendors Burger King, Dunkin Donuts, Exxon Mobil, and McDonald’s, along with a $100 gift card from Gulf.
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