BOSTON (CBS) – The White House is hoping moms can make the difference.
With the deadline to sign up for health care coverage at the end of this month, administration officials are attempting to leverage the influence of mothers in a series of events this week aimed at getting more people to enroll under the Affordable Care Act.
It’s no mystery why they’re doing this. Officials say mothers have a big influence on health care decisions for their families – namely the young healthy adults that are needed to balance the sick and older people who have enrolled.
And it should be no surprise to see the First Mom in front of this effort. Michele Obama will join several groups Tuesday focused on enrolling women and will congratulate them for knocking on more than one million doors.
Politico reports other women in the administration, including Health and Human Services Secretary Kathleen Sebelius and Obama advisor Valerie Jarret, will hold events this week for African-American and Hispanic women.
Democrats will reinforce the message with speeches on the Senate floor.
They’re trying to expand the rolls by about two million people before the end of this month to reach a total of 6 million.
That’s after scaling-back the original goal because of the botched rollout of Healthcare.gov.
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