It’s the latest attempt by the Food and Drug Administration to cut teen tobacco use.

Today the agency launches a $115 million campaign targeting roughly 10 million teenagers who are either open to smoking or are already experimenting with cigarettes.

Instead of focusing on the long-term impacts on smoking, the FDA says studies show teens are often more worried about their appearance today. One of the ads shows a girl trying to buy cigarettes. When she’s told she doesn’t have enough money, the girl scapes off part of her cheek, revealing wrinkles underneath, and hands her young skin to the clerk.

Other ads call cigarettes bullies, and warn that smoking can cause teeth discoloration or gum disease.  The campaign is paid for through fees levied on the tobacco industry by the FDA.

What’s your reaction to the ads? Do you think they will prevent teens from starting to smoke, and is it worth the money? Share your comments below, and watch for them on WBZ News in the Morning from 4:30 to 7:00 am.


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