Red Sox Announce Variable Pricing System, Overall Increase Of 4.8 Percent On Tickets
BOSTON (CBS) — To see the defending World Series champions, it’s going to cost a little bit more money on some days, but a little bit less on others.
The team announced Friday that overall, ticket prices will increase 4.8 percent for the 2014 season, but that doesn’t tell the entire story.
The team introduced a variable pricing system, which places all 81 home games onto different tiers, ranked one through five based on the demand of that game. Opening day and Yankees games, for example, are ranked “1,” while a Monday-Wednesday series against the Texas Rangers in April is ranked “5.”
The Tier 5 games include price drops between $8 and $22 on various tickets. The average increase for the 32 games in highest demand will be 17 percent, while the average decrease for the 32 games in lowest demand will be 12 percent.
The increase in ticket prices is the Red Sox’ first in three years.
“Variable pricing better aligns tickets with market value,” team COO and executive VP Sam Kennedy said. “By pricing tickets according to demand, we can significantly lower ticket prices for our local, core fans, who are more likely to be able to attend weeknights in April, May, and September. … This new pricing structure allows us to provide a variety of ticket options, starting as low as $10, making Fenway Park accessible to as many different fans as possible.”
The Red Sox said that all 30 MLB clubs now utilize some type of variable ticket pricing.
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