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Mamma Mia — the world’s largest pasta maker has a PR disaster on its hands.
Gay rights groups are boycotting Italy-based Barilla after the company’s president said he would never use a gay couple in an advertisement.
Guido Barilla said on an Italian radio show “I don’t see things like they do and I think the family that we speak to is a classic family.”
The company produces 1.7 million tons of food each year.
You can find its pastas in 100 countries.
It’s safe to assume same-sex couples eat Barilla pasta.
That may soon change.
GLAAD is already calling on Stop & Shop to stop selling the Barilla brand.
The company is on damage control — posting on its Facebook page “While we can’t undo recent remarks, we can apologize. To all of our friends, family, employees, and partners that we have hurt or offended, we are deeply sorry.”
Are you offended by the comments from Barilla’s president?
Will you boycott Barilla products?