Reporting Michelle Roberts
Filed underBusiness, Consumer, Health, Local, News, Seen On WBZ-TV, Syndicated Local, Watch + Listen
BOSTON (CBS) — A hot weekend is finally upon us so it’s time to enjoy all the things we associate with summer. And of course, that means ice cream.
But some manufacturers are changing the way they make one of summer’s favorite treats, and no everyone is happy about it.
Mary Bach has been buying Breyers for years, but the last carton left a bad after taste.
“I brought it home and I served it to a couple of family members who immediately said something is wrong with this product.”
After reading the label, Mary noticed the words “Frozen Dairy Dessert,” not “Ice Cream,” like the container used to say.
Popular flavors by Breyers, such as Cookies and Cream, Chocolate Chip Cookie Dough, and Rocky Road are now officially called “Frozen Dairy Dessert.”
Breyers changed the ingredients which means legally they can no longer be sold as ice cream.
The government says ice cream needs to be at least 10% dairy fat, and can’t have too much air whipped in. Not meeting those requirements is how ice cream becomes a frozen dairy dessert.
Critics of the reformulated dessert are taking to YouTube and the web to complain.
One consumer wrote this blog: “Frozen dairy dessert is the scourge of the ice cream aisle.”
Bach thinks she knows what is behind the change.
“I am convinced Breyers did this change over with most of its flavors as a cost cutting measure.”
Breyers says it makes frozen dairy dessert because “It’s blended in a whole new way to create a smoother texture.”
They also say it also tends to have less fat than ice cream.
Breyers believes the results of a national side-by-side taste support the change.
“Our fans like the new recipe just as much as the original.”
A side- by-side taste test conducted by CBS pitting real ice cream against frozen dessert wasn’t quite as positive, however.
One taster said, “I mean this tastes good, but I’d much rather have ice cream.”
Another added, “When I had them side by side, I definitely liked ice cream more.”
Breyers has not changed all of its flavors.
Classics like vanilla, strawberry, chocolate, and coffee are still real ice cream.