Boston Textbook Publisher Enters Agreement With Samsung

By Jeff Brown, WBZ NewsRadio 1030 New England Business

BOSTON (CBS) – Boston-based publisher Houghton-Mifflin-Harcourt is going high tech in a deal with Samsung, becoming the electronic giant’s first educational content partner.

HMH calls the Back Bay home and can trace its roots back to 1832. The deal with Samsung takes the company further from the printed word to an all encompassing experience for students on Samsung’s Android devices.

WBZ NewsRadio 1030’s Jeff Brown reports

HMH Executive Vice President for Strategy and Alliances Tim Cannon says highly interactive, immersive, technical environments are changing the face of education.

He says it’s only possible to reach the number of people they need to reach worldwide is through cutting edge technology.

Cannon says the relationship is focused on the publisher’s content being optimized for Samsung’s platforms. “It’s not exclusive to Samsung,” he says. “We know that the marketplace is one that requires our being agnostic in terms of the platform, but we are dedicated to making the application appropriate for each device.”

Cannon says HMH is not producing a game. He says it’s a full one-year curriculum for Algebra 1, Geometry and Algebra 2.

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