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BOSTON (CBS) – Much was made of the Boston Red Sox freezing ticket prices this season in response to last year’s late-season collapse.
Yet, despite the team’s goodwill gesture, the reality is that Fenway ticket prices remain the highest in the Major League Baseball for the second year in a row, averaging $53.38 per non-premium seat, according to 2012 Red Sox ticket price data newly released by Team Marketing Report.
The report also calculates that taking a family of four to a Red Sox home game this season will cost a league-leading $336.99, which includes the purchase of two adult and two children’s tickets, two small draft beers at $7.25 each, four small soft drinks ($16), four regular-size hot dogs ($18), parking ($27), two game programs ($10) and two baseball caps ($40).
The Fan Cost Index for Fenway games in 2012 will again be even more expensive than at Yankee Stadium, according to the report, even though the Yankees charge a whopping $305.11 per premium seat this season.
The average non-premium seat at Yankee Stadium will cost $51.83.
The Fan Cost Index in the Bronx is $324.30 this year.
Overall, MLB ticket prices are flat for the first time in two decades, the report showed.
The average is $26.92 this year, up 1 percent from last season and the smallest increase in the survey’s history.
The average was $77.36 in the NFL last year, and $57.10 in the NHL and $48.48 in the NBA in their current seasons.
Lisa van der Pool of the Boston Business Journal can be seen weekdays at 6 a.m. on WBZ-TV.
You can follow Lisa on Twitter at @lvanderpool.