[...] was curious so I googled it and found this: Reebok Pulls Ad Urging People To “Cheat On Your Girlfriend, Not On Your Workout” CBS Bos… Why would they ever have that, that ad would be smart to use??? __________________ Mum to [...]

While I believe this ad is offensive in the American market, it may not be viewed that way in other markets. Reebok has every right to place it in locations such as the mentioned German gym if that is what proves effective. Ethically, it is not a good message, but maybe that sort of thing works elsewhere. I’m sure Reebok did not want it to reach the U.S.

This kind of stuff happens every day in America. We just don’t talk about it. I recently blogged about a man on the train who was trying to continue to hide his girlfriend from his wife! ( http://hertrainstories.blogspot.com/2012/03/meet-mistress-phone-guy.html ) -Mea

I mean it’s an ad! Who gives a crap! It’s not like some dude is going to be like “Reebok told me to cheat on my girlfriend so now I am going to!” The world should be worried about the important things like the war that is going on right now. Not the fact that Reebok said to cheat on your girlfriend not on ur workout… it is just a quirky message that people think is funny.

People need to lighten up, it was a funny ad. If anyone takes it seriously then they’re just dumb. People are so quick to complain about something they find offensive these days.

I guess you could look at it that way Heather. Good thing it wasn’t a country that eats puppies and it’s ok…just sayin’

And if you are an international company, you need to be sensitive to the fact that your marketing campaigns will without question be seen by your other markets. It’s careless to act otherwise.

The reason this is a bad ad is that it makes us that much more numb to immoral behavior. If Germans want to run around cheating on each other, that doesn’t make cheating right. Maybe Reebok ought to have made the ad say, “You shouldn’t cheat on your girlfriend; don’t cheat on your workout.”

And, BTW, just because someone is trying to hide a girlfriend from his wife on a train does NOT make infidelity right.

H-U-M-O-R.

It’s really not that funny anyway.

[...] ad apparently only ran at a gym partner of Reebok located in Germany, but thanks to YouTube and social media, the [...]

you people need to get a life……. its called humor

Is there anything that can be done or said today that won’t offend someone, somewhere?

[...] Reebok said it regretted that some “offensive” materials were printed and stressed that it was not part of a global campaign, CBS Boston reported. [...]

[...] spokesman Dan Sarro said that the ad only appeared in Germany, and wasn’t a part of any kind of larger marketing campaign. “We regret that some offensive Reebok materials were recently printed,” Sarro said on behalf [...]

[...] a boycott threat from an anti-cheating website, the company released a statement saying Reebok “does not condone this message or cheating in any [...]

[...] typical “oops, our bad” fashion, Reebok issued a statement announcing the repeal of the campaign and its regret for having had the ads created at all. A [...]

[...] typical “oops, our bad” fashion, Reebok issued a statement announcing the repeal of the campaign and its regret for having had the ads created at all. A [...]

[...] Reebok Pulls Ad Urging People To “Cheat On Your Girlfriend, Not On Your Workout” (boston.cbslocal.com) [...]

[...] typical “oops, our bad” fashion, Reebok issued a statement announcing the repeal of the campaign and its regret for having had the ads created at all. A [...]

[...] respecto Dan Sarro, vocero de Reebok, señaló a CBS Boston que el anuncio no fue parte de una campaña de marketing global y que apareció en sólo un [...]

[...] “Lamentamos pelos materiais ofensivos da Reebok que foram veiculados recentemente. Os anúncios foram removidos tão logo tomamos conhecimento deles.”, disse Dan Sarro ao site CBSBoston.com. [...]

[...] “Lamentamos pelos materiais ofensivos da Reebok que foram veiculados recentemente. Os anúncios foram removidos tão logo tomamos conhecimento deles.”, disse Dan Sarro ao site CBSBoston.com. [...]

[...] speckled during Reebok partner gyms in Germany, a Twitter cheer followed. A orator for Reebok told CBS News that a materials would be private immediately, adding, “I can assure we that Reebok does not [...]

[...] at Reebok partner gyms in Germany, a Twitter outcry followed. A spokesperson for Reebok told CBS News that the materials would be removed immediately, adding, “I can assure you that Reebok does [...]