Reebok Pulls Ad Urging People To “Cheat On Your Girlfriend, Not On Your Workout”
BOSTON (CBS) – Canton-based Reebok has pulled a controversial ad that said “cheat on your girlfriend, not on your workout.”
Dan Sarro, a spokesperson for Reebok, told CBSBoston.com the ad was not part of a global marketing campaign and appeared in just one market: at a local gym partner in Germany.
But, a photo of the ad popped on social media websites in the United States.
“We regret that some offensive Reebok materials were recently printed,” Sarro said on behalf of Reebok, in a statement Tuesday afternoon.
“The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all,” the statement continued.
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