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Business Headlines: Super Bowl Ad Preview; Apple Dominates

By Lisa van der Pool, Boston Business Journal
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Volkswagen's "Bark Side" Super Bowl ad (Photo courtesy: Volkswagen)

Volkswagen’s “Bark Side” Super Bowl ad (Photo courtesy: Volkswagen)

BOSTON (CBS) – Volkswagen is trying to get a jump on the competition in the Super Bowl ad war.

They’ve already released a teaser trailer for their new spot called “The Bark Side.”

It features dogs singing Darth Vader’s theme from Star Wars.

It already has 8-million hits on YouTube.

Last year, Volkswagen had a major hit with their “little Darth Vader” commercial.

With ads going for $3.5 million for a 30-second spot, advertisers are looking to make the most of every dollar.

And ad execs tell me showing off ads before the big game actually makes people more receptive to them when they finally see them.

2011 HOME SALES

The final numbers are in and home sales in Massachusetts last year hit their lowest levels since 1990.

They come despite low interest rates and home prices that dropped 3-percent for the year.

Still, real estate trackers say it could have been worse, and given the improving jobs picture, we could start to see a slow and steady recovery.

APPLE DOMINATES

No slowdown for Apple though.

They have more than doubled their profits for their first quarter.

Apple sold more than 37-million iPhones and nearly 15 million iPads.

It’s the first earnings report since the death of Steve Jobs and it looks like the company has transitioned pretty well.

Watch Lisa’s report:

Lisa van der Pool of the Boston Business Journal can be seen weekdays at 6 a.m. on WBZ-TV.

You can follow Lisa on Twitter at @lvanderpool.

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