GLOUCESTER, Mass. (AP) — Pro teams do it. Some colleges do it.
So why not a high school? Gloucester is selling the naming rights to its high school sports stadium for $500,000.
Mayor Carolyn Kirk’s office has drafted a request for proposals for title sponsorship rights to the aging stadium that needs $3 million worth of repairs. A private fundraising effort is also under way.
WBZ NewsRadio 1030′s Lana Jones reports
Kirk tells The Gloucester Daily Times that any new name must include the current name of the facility, Newell Stadium. It was named after a local naval officer killed in World War I.
The request states that all signs and banners the sponsor sets up need city approval.
The stadium is home to one of the most successful schoolboy football programs in Massachusetts as well as other sports.
(Copyright 2011 by The Associated Press. All Rights Reserved.)