Coakley Wants To Ban ‘Binge In A Can’

By Christina Hager, WBZ-TV

BOSTON (CBS) – Now that Four Loko is off store shelves, another sugary, high-alcohol drink is raising concerns among lawmakers across the country. It’s called Colt 45 Blast. It’s 12 percent alcohol, and packaged in single, 23-ounce cans.

WBZ-TV’s Christina Hager reports

 “One can is the equivalent of five beers,” says Massachusetts Attorney General Martha Coakley. She and 18 other attorneys general sent a letter to the manufacturer, Pabst Brewing Company. They’re asking for a recall. “You open that can, you can’t close it back up again. It’s being sold and marketed as one serving. For a 21-year-old, 22-year-old to drink that can in an hour or hour and a half, they’re not really going to be prepared to walk out of that bar and hopefully not get behind the wheel of a car,” says Coakley.

She and other authorities say the brightly-colored packaging and fruity flavors target younger consumers. Snoop Dogg promotes the drink on internet ads.

Pabst Brewing put out a statement saying, “Blast is only meant to be consumed by those above legal drinking age…The alcohol content…is clearly marked on its packaging.”

A Blast launch party was planned at the Middle East bar in Cambridge Thursday night. After the city’s alcohol commissioner called with concerns about the drink, managers agreed to change the focus of the event, and not serve Blast after all.

More from Christina Hager
  • Matt Hess

    So is the problem that alcohol can get you drunk? Or that there exists alcohol that doesn’t taste disgusting? Or that alcohol companies use marketing and advertising campaigns just like any other company? What does this have anything to do with this specific product?
    A 1.75L bottle of Captain Morgan’s Spiced Rum in my liquor is the equivelant of 40 beers (!!!!) AND the company uses facebook too (!!!)

    • Matt Hess

      Oh.. and Martha Coakley might get better results if they talk to “Pabst Brewing Company” – not “Pabst Bruins Company”

  • Tim

    This is idiotic. Why can’t these attorney generals focus on more pressing issues and spend less time targeting these alcoholic beverage companies? College kids are going to find a way to drink either way. Wine and liquor both have alcohol contents that exceed this drink…

  • Colin

    Being in a demographic that this is targeted towards, I’m so relieved that Martha Coakley can step in for my lack of self control and assuage my responsibility for my own actions. I just hope she has the foresight to also have beer, glue, markers, spray paint, hard liquor and white out outlawed before someone tries to use any of those once this comes off the market.

    • Colin

      *before* this comes off the market. Oops, the Blast must have forced me to do that.

  • Jon Murphy

    Yeah. Thank God there is the all-knowing and all-powerful government. I am much too stupid to know what is good for me, even though I am recognized as an adult and above the legal drinking age. Thank God we have a government who knows better than I do and treats me like the child I am!

  • emom

    Here we go again,,, another attempt to create drunks faster.. Its only for over 21 to cinsume and clearly marked REALLY, like that will ever stop those that wish to drink it to just up and walk away,,, and to be sure anyone in a bar only drinks just one, again really… whats to stop anyone to get another one for a friend… go to a different bartender and then have another , If one os equalll to 5 BEERS then after one some could be drunk. but after 2 they can be extremely drunk,,, great, .. more to worry about .. We all know some have no control when it comes to moderation of things, and most can say they know their limits, thats fine, Its the the ones that dont think they have a drinking problem that worries most. But hey when something should happen, maybe then manufacturies will see its a problem.. good luck folks

  • p2

    I applaud the AG’s attempt to halt the distribution and marketing at binge-drinking products like this.

  • NickW

    WTG Coakley. NOT! Put your focus where it NEEDS TO BE

  • Lori

    There are FAR more important things for the government to worry about, like, say, the state of the economy… how lacking some school systems are… what programs HAVE to be cut that really SHOULDN’T be cut…. you know the IMPORTANT stuff like that. We are adults (even if some don’t act it). Yes, I am sure underage kids will find a way to drink it if they REALLY want to but THAT is the way it has ALWAYS been and (sadly) always will be. The old saying is true… where there is a will there is a way. We do NOT need “big brother” being our parents.

  • justsayin'

    If Colt is NOT marketing this towards the younger crowd why is it in a can. How come it was not a bottle with a cap that could be put back on? why is snoop dogg advertising it? why does the packaging look like a soda can?

  • Truth be told

    (Watch dogs) are supposed to be focusing on real issues such as: healthcare and gas prices.
    (You can’t protect people from themselves!!!!!!)

    Martha reminds me of a 5 pound dog that won’t shut up and needs to be muzzled.

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