NEW YORK (CBS) – The Band-Aid brand is diversifying its color palette.

Parent company Johnson and Johnson says it will be rolling out new Band-Aids in various skin tones.

For years advocates have pushed for more diversity from the brand, which says the new product is intended to be a stand in solidarity with the Black Lives Matter movement.  In an Instagram post making the announcement, the company also said it will be making a donation to Black Lives Matter.

View this post on Instagram

We hear you. We see you. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣ ⁣ We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.⁣ ⁣ In addition, we will be making a donation to @blklivesmatter.⁣ We promise that this is just the first among many steps together in the fight against systemic racism.⁣ ⁣ We can, we must and we will do better.

A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on

Band-Aid says the new line will feature a range of tones from beige to dark brown. The company did not say when they will be in stores.

Comments (3)
  1. Danchi says:

    What do you mean new? I got a box several years ago….from the clearance section of my local grocery store. The color range is terrible and I just used them on my heels when I broke in new shoes or boots. This is not tangible change…it’s a freaking band aid. As a person of color I don’t care what color it is as long as it does the job of protecting open wounds. This is not about making a fashion statement. If Band Aid wants to contribute, contribute MONEY to causes that promote and work actively towards racial equality.

  2. Jackie says:

    First off no one asked to make things look like us! The point is being missed it’s equality!I will never buy another Band Aid, you are trying to capitalize on a problem.

  3. Cringe! says:

    Major Cringe! I don’t know if I cringed more watching Kendall Jenner fix police brutality using a can of Pepsi or J&J fixing systemic racism by launching colored band-aid. Real change needs more than colored products. If you want to stand behind the cause, maybe start with being open to hiring more people of color?

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