BURLINGTON (CBS) – Build-A-Bear Workshop says it is closing lines for its “Pay Your Age Day” event that proved to be massively popular.

“Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds,” Build-A-Bear said in a statement on its website. “Local authorities are requiring us to limit the lines and crowds due to safety concerns.”

burlington Build A Bear Closes Lines After Unprecedented Response To Pay Your Age Day

The line outside a Build-A-Bear workshop on Pay Your Age Day at the Burlington Mall, July 12, 2018. (WBZ-TV)

The bears typically retail for about $25 each, but the company said that a 1-year-old could get a bear for just a dollar on Thursday.

Social media video posted Thursday morning inside the Natick Mall showed a huge line outside that Build-A-Bear Workshop.

WBZ-TV went to the Burlington Mall, where people have been waiting hours for the special discount.

Build-A-Bear says they understand customers facing long lines are disappointed and are “working to address the situation.”

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