WATERTOWN (CBS) – A ceremony was held Saturday to mark one year since a Watertown firefighter died in the line of duty.

The area was dedicated to Joseph Toscano a year after his line of duty death. (Image Credit: Ryan Bernat/WBZ-TV)

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Firefighter Joseph Toscano died while fighting a Merrifield Avenue blaze on March 17, 2017. The 54-year-old suffered a heart attack and was rushed to the hospital, but did not survive.

People at Saturday’s event remembered Toscano as a hard worker and a humble man who “would not like all this fanfare.”

Toscano was Watertown’s first on-the-job firefighter death since the 1950s.

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Watertown firefighter Joseph Toscano. (WBZ-TV)

Inspired by his strength of character and service, the fire department wanted a lasting memorial.

“We continue to have all this amazing support and it continues to be overwhelming,” said his widow, Maureen Toscano.

The Toscano’s five children gathered around their mother as the official plaque was unveiled Saturday.

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It stands at Merrifield and Bigelow avenues, declaring the area to be “Joseph A. Toscano Square.”