By David Wade

BOSTON (CBS) — Consumers don’t consume the NFL–they devour it. NFL revenue is expected to be close to $15 billion this year.

Jersey sales are a part of that, and now, the number-one-selling jersey according to is a #78 Steelers uniform.

That’s Alejandro Villanueva, the one Steelers player who came out to stand for the national anthem.

villanueva1 Will Trumps Call For NFL Boycotts Affect Consumers?

Alejandro Villanueva stands by himself in the tunnel for the national anthem prior to the game against the Chicago Bears at Soldier Field on September 24, 2017 in Chicago, Illinois. (Photo by Joe Robbins/Getty Images)

The decorated Army Ranger has since said he’s embarrassed, and didn’t mean to leave his teammates behind.

Regardless, the NFL consumer noticed.

More: Former Patriot Matt Light Rips Kraft, McCourty For National Anthem Kneeling

Interestingly, Colin Kaepernick, the now unemployed player who started the practice of kneeling during the national anthem in protest of inequality and police brutality, was still in the top 20 in sales as of June.

Will the president’s call for boycotts affect consumers?

The TV ratings are in for Sunday’s games–CBS ratings were actually up 4 percent, but NBC was down 11 percent and FOX was down 16 percent.

One member of the military told WBZ-TV Monday night that he was so upset by the NFL protests, he’s giving up his Patriots season tickets.

Will other NFL fans do the same? Will they still watch the games on TV, and buy jerseys?

It’s way too soon to know if there will be lasting damage to the NFL’s brand. The owners clearly support their players, but they won’t take any drastic changes in revenue sitting down or standing up.


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