GLOUCESTER, Mass. (AP) — Health insurers in Massachusetts are pitching in to help the Gloucester Police Department with their well-known program to get heroin addicts into treatment.

Under a pilot program launching Monday, members of the Massachusetts Association of Health Plans will help addicts navigate their long-term treatment options the moment they walk through the police station doors.

READ MORE: 'Groundbreaking' Solar Noise Barrier Planned Along Route 128

Health insurance companies will be making sure each addict has a comprehensive treatment plan in place once they complete detox. They’ll also collect data to track each addict’s progress and assess the impact of the program.

READ MORE: Tom Brady Thanks Fans And Teammates In Instagram Post

Police in the northern Massachusetts city have garnered attention for a policy of helping addicts get into treatment rather than arresting them. Since the program launched in June, the department says it’s helped get over 300 addicts into treatment.

MORE NEWS: Falling Concrete From I-93 Overpass In Somerville Crashes Through SUV Windshield, Grazing Driver

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.