By Jon Keller

BOSTON (CBS) – In the interests of not being any more predictable than absolutely necessary, I tried hard not to mention the Super Bowl ads in the days preceding and following the big game.

Listen to Jon’s commentary:

But today I have to take note of the results of an online poll by USA Today and Facebook that asked viewers to vote for their favorite ad.

They say that nothing sells better than sex, but not in this case.

The GoDaddy ad featuring the usual scantily clad women finished dead last in the survey.

And while those big-budget ads for Kia and Chrysler stirred up some buzz, they didn’t top the list either.

Instead, the big winners were the one with the cute dog fetching beers for everyone, and the Doritos ad featuring the adorable baby who uses a slingshot to snatch the chips away from his obnoxious older brother.

Cute babies.

And cute dogs.

This really shouldn’t come as that much of a surprise.

What do we see when we look at a baby?

Innocence.  Hope, and promise.

A pure image of ourselves, perhaps, back in the days before….whatever has happened since.

If you can’t smile at the sight of a little baby, it may be a sign that you’ve lost your sense of wonder and humility.

And apparently, quite a few of us got a kick out of the baby in the Doritos ad, all smiles and laughter, triumphing over the selfishness and greed that lies ahead of him.

And what do we see when we look at a cute dog, especially one doing amusing tricks?

Innocence, again, and loyalty.

Intelligence. And unconditional love.

All the things we rarely if ever see in the adult human world we live in.

There’s a reason why so many ads, in the Super Bowl or elsewhere, feature babies and dogs.

Those advertisers want to tie their brands to the rare qualities they represent, qualities cars and supermodels can’t deliver.

No wonder we spend so many billions on baby stuff and dog stuff.

When it comes to love, money, it seems, is no object.

You can listen to Keller At Large on WBZ News Radio every weekday at 7:55 a.m. and 12:25 p.m. You can also watch Jon on WBZ-TV News.

Jon Keller

Comments (10)
  1. gramps says:

    “A dog story”….’Setting’….Back in the day 20+ years ago, when all we had were answering machines, that we adjusted the volume control on, in order to screen our calls:

    “One day, after completing my work @ a clients house, we were standing in his kitchen discussing the work I had just done…..I noticed that there was a rather heavy rope attached to the ‘refrigerator door’……I had to ask about it!

    The client explained that his ‘golden retriever’ (sorry forgot the name), had been trained to get him a beer on command!!….So he’d go to the kitchen, pull the rope & get a beer, all cans stashed neatly on the bottom shelf!…..He then went on to tell me this story.

    Over one weekend he had a ‘March Maddness’ party. Had 10 or so guy’s over to watch the basketball games, needless to say they kept ‘fido’ busy!…….

    Later that week my client came home from work to find ‘beers’ all over the floor of his den!

    It turns out that one or more of his weekend guests called his house & the answering machine would pick up……&…..Their message was…..

    “GET ME A BEER”!


    1. tsalnew says:

      hahahahahaha – great story

  2. tsalnew says:

    My favorites were eTrade speed dating – I love all the eTrade baby commercials – the rescue dog and my very favorite was Clint Eastwood. Innocence, loyalty and country. What more is there.

    1. Pat says:

      Clint Eastwood-Innocence????? I never thought of him as an innocent.

      1. tsalnew says:

        thought respectively was a given but guess I should have added it.

  3. mikey says:

    Good one gramps, here’s my dog story: About two years ago I was in a potential customer’s home giving an estimate. This lady had a terrier that was clawing and biting at a sliding glass door trying to get at me while I was measuring. As this customer went over to open the slider I asked if her dog bites – “oh no he doesn’t bite” she replied. She then opened the slider, the end result being two puncture wounds in my leg. I responded: “he doesn’t bite you!”

    About a week later this dog owner called and timidly asked how I was doing. “Fine,” I responded but if complications arise I’ll be in touch. Here’s her response: I just want you to know that my dog is now under the care of the best dog psychologist in Manhattan” I felt like saying: “you should have taken the couch first.”

    Some people shouldn’t have pets. I didn’t sue her but I should have as she wrote on her $20.00 check, that she sent me afterward, which covered my co-pay: settlement for dog bite. I held onto that check for a month before I cashed it. No complications since. The End.

    1. tsalnew says:

      and another story that has me laughing hysterically

    2. gramps says:

      It’s always the little ones that get ya!

      IMO: Pets are a wonderful addition to a house, they make it a ‘home’….They become what you allow/train them to ‘become’…..

      They soon learn their job’s….They take you for walks, keep the kitchen or dining room floor clean of any falling debris, watch over the ‘kid’s while they’re playing in the back yard….While in the car, their heads out the window, an extra pair of eye’s to make sure you don’t bump into someone or thing!….

      They help the ‘Blind’, hard of hearing & handicaped in a ‘litney’ of ways!

      They ‘earn’ their keep day in & out!……!

      They’re all ‘Republicans’!


      1. gramps says:

        They’re also ‘Patriots’ & protectors of our Servicemen….

        They deserve to be remembered!


      2. tsalnew says:

        The stories may have had me laughing out loud but your last sentence was over the top hysterical. My cairn is as independent as it gets……………come to think of it all of my dogs have been – cats even more so – and the horses would top the independent list.

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