Boy's Magazine Mysteriously Switched With MaximWBZ

It was an eye-opening surprise for a local family. A 12-year-old boy suddenly got a subscription to a racy magazine he didn’t order.

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His mother, Kathleen O’Donnell, wants answers and declared her Curiosity to WBZ-TV:

“Who decided that the remainder of my son’s subscription to the defunct Electronic Gaming Magazine be replaced with Maxim?”

It happens more than parents my think.

Jake O’Donnell has a passion for Wii, and when he wanted advice on the best games he turned to Electronic Gaming. But when he checked the mailbox a few weeks ago, it wasn’t games, but girls on the cover.

“I saw two magazines with my name on it, so I went back to the house and showed it to my mom,” said the 12 year old.

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His mother wasn’t happy with the subscription switch to Maxim without being notified.

“When I saw it, I didn’t think it was a magazine my son should be looking at,” said Kathleen O’Donnell.

With scantily clad models and sexually explicit articles, she wanted to know why she wasn’t given any options.

“The fact I wasn’t given a choice if I wanted to receive Maxim as a replacement for EGM before it showed up in my mailbox,” she said.

A magazine representative tells WBZ-TV the publishers of Maxim probably saw a perfect target demo in Electronic Gaming, which is a largely male reading audience.

They’re not looking at the age of the subscribers; they want to bulk up their subscriptions and see a void they can fill.

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Kathleen O’Donnell was told she could stop delivery if she sent written notice, which she did, but the August issue came hot off the presses. It may take a letter writing campaign to get the publishers attention, now that they certainly have hers.
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