Whether you need a bra that promises daily support and comfort or something red hot and laced for that special night, there are lingerie stores in Boston that carry just what you need. The best lingerie stores in Boston can be found all around the city from Newbury Street to Beacon Hill.

Agent Provocateur

123 Newbury Street
Boston, MA 02116
(617) 267-0229

Newbury Street provides Boston’s premiere shopping experience. Located in the Back Bay area of Boston, Newbury Street is famous for it’s high-end retail and local coffee shops. Among its retail gems is Agent Provocateur. Voted “Best of Boston” in 2009 by Boston Magazine, this lingerie shop has everything from bras to corsets, in styles that range from beguiling and bold to flirtatious. Agent Provocateur boasts that its customers can “indulge every erotic whim with its lingerie.” The Newbury Street shop also carries nightwear, swimwear, outerwear, hosiery, beauty products and accessories. Agent Provocateur is open Monday-Saturday, 11 a.m. to 8 p.m.; and Sunday, noon to 6 p.m.

French Dressing

49 River Street
Boston, MA 02108
(617) 723-4968

Head on down to the Beacon Hill area of Boston and you will come across French Dressing. This upscale lingerie boutique offers an intimate setting to shop. From comfortable to sexy, French Dressing has what you’re looking for. Consultants are available to help with bra fittings, and special events are hosted for your next girl’s night out party. You can also sign up to be part of the “Thong of the Month Club,” and each month you’ll receive a new thong hand-picked by French Dressing consultants. Store hours are Tuesday, Wednesday and Friday, 11 a.m. to 7 p.m.; Thursday, noon to 8 p.m.; Saturday, 11 a.m. to 6 p.m.; and Sunday, noon to 5 p.m.


Copley Place
100 Huntington Avenue
Boston, MA 02116
(857) 277-7887

A great-fitting bra not only makes your cleavage look amazing, but it also changes your center of balance and does great things for your figure overall. That’s why the consultants at Intimacy in Boston’s Copley Plaza are dedicated to finding you the right bra. While walk-ins are welcome, there may be a long wait, so it is best to make a reservation. Or, while you wait, browse through the racks of gorgeous bras, panties, sleepwear and other lingerie items. Intimacy is open Monday-Saturday, 10 a.m. to 8 p.m.; and Sunday, noon to 6 p.m.


264 Newbury Street
Boston, MA 02116
(866) 578-8346

Another Newbury Street favorite for lingerie is UnVeil. Brides-to-be and newlyweds will find UnVeil’s selection of designer bridal and wedding lingerie a perfect addition to their celebration. There is a large selection of bridal lingerie online; in-store fittings are by appointment only, weekdays from 10 a.m. to 6 p.m. Also available by order only, are bridal shower gifts such as chemises, garters and peignoirs.

Victoria’s Secret

4 Faneuil Market Place
Boston, MA 02109
(617) 248-9761

82 Newbury Street
Boston, MA 02116
(617) 424-7290

100 Huntington Avenue
Boston, MA 02116
(617) 266-7505

For more of a bargain in Boston, Victoria’s Secret has a great selection of bras at a more affordable price. Victoria’s Secret also has a large selection of panties, pajamas, intimates and a line of beauty products. There are three locations in Boston: Copley Place, Faneuil Hall Marketplace and Newbury Street.

– Natalie Miller