'Super Bowl Greatest Commercials' Executive Producer Bob Horowitz On What Makes A Great Ad: 'Tug On The Heart Strings And Really Evoke Emotion'Bob Horowitz, Executive Producer of 'The Greatest Super Bowl Commercials,' discusses what makes a great ad and his prediction for Sunday's big game.
Bob Horowitz On The Super Bowl: 'There's No Other Show Like It'Executive Producer Bob Horowitz discusses this year's edition of 'Super Bowl Greatest Commercials' airing tonight at 8:00 PM ET/PT on CBS.