Yadires Nova-Salcedo

420x316 grad salcedo Yadires Nova Salcedo

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Yadires Nova-Salcedo is the host and producer of “Centro,” a special news segment that airs on WBZ-TV Saturdays 7:50AM.  “Centro” examines issues of importance to the Latino community including education, politics, current events and entertainment.

The Emmy nominated journalist joined WBZ-TV in January 1996.  She began her television career at WCVB-TV in Boston while still a student in middle school.  Her numerous and varied roles throughout her tenure at WCVB included working as a production assistant on “Good Day” in 1990 and as an on-air spokesperson for Hispanic audiences for the Jerry Lewis Muscular Dystrophy Telethon.

After graduating from Emerson College in Boston, Nova-Salcedo joined WUNI-TV in Needham, Massachusetts, an affiliate of the Spanish language television network Univision, where she was the news director, producer, editor and lead anchor from 1993 to 1995.

In addition to her current position at WBZ-TV, Nova-Salcedo is the executive producer and director of “Encuentro Latino,” a weekly one-hour long, Spanish language TV show with local, national and international coverage. Nova-Salcedo along with her husband, are owners of the New Vision Productions Corporation, which produces their show “Encuentro Latino” and many other production projects.

Nova-Salcedo has received numerous awards for her work with charitable and non-profit organizations, including La Alianza Hispana’s “Women of Courage” Award and has been recognized every year on El Planeta’s  “Powermeter – 100 Most Influential People in Massachusetts”, since its inception 8 years ago.

She has served on many different boards, including the Board of Governors of the Boston/New England Chapter of the National Television Academy (NATAS) and is a member of the Latino Professional Network as well as the New England Ad Club. Nova-Salcedo plays a very active role in the Latino community by speaking at schools and emceeing charitable events throughout New England.

Nova-Salcedo was born in the Dominican Republic and was raised in the Greater Boston area.  She graduated from Emerson College in Boston in 1993 with a Bachelor of Science in broadcast journalism.  She currently lives in Canton with her husband, daughter and son.

WBZ-TV is part of CBS Television Stations, a division of CBS Corporation.

You can contact Yadires at ynsalcedo@cbs.com.

2017 Greater Boston Walk to END Alzheimer’s

WBZ’s Yadires Nova-Salcedo talks about 2017 Greater Boston Walk to END Alzheimer’s with Alzheimer’s Association MA/NH representatives Gabriella Garcia on the English version of Centro and with Leonor Buitrago on the Spanish version.

WBZ-TV, CBS Channel 4 Boston–09/23/2017

Project Citizenship – Citizenship Day BOSTON 2017

WBZ’s Yadires Nova-Salcedo talks with Project Citizenship’s Executive Director Veronica Serrato and Program Director Melanie Torres about Citizenship Day BOSTON 2017.

WBZ-TV, CBS Channel 4 Boston–09/16/2017

eekMD – Empowering Every Kid for Maximun Development

WBZ’s Yadires Nova-Salcedo talks with Dr. April Inniss, pediatrician and founder of eekMD, about how the program works and what they do to instill great healthy values that will last a lifetime.

WBZ-TV, CBS Channel 4 Boston–09/09/2017

Dance Boston Offers Free Latin Music Concert

WBZ’s Yadires Nova-Salcedo talks with music artist and dance instructor Edwin Pabon, about a free Latin music concert and class at the Rose Kennedy Greenway.

WBZ-TV, CBS Channel 4 Boston–09/02/2017

Boston City Council Says YES To TPS

WBZ’s Yadires Nova-Salcedo talks with Jennifer Hernandez, community organizer of the non-profit organization Centro Presente, which is spearheading a new campaign in defense of TPS.

WBZ-TV, CBS Channel 4 Boston–08/26/2017

Centro: Greater Boston Latino Network – The Silent Crisis

WBZ’s Yadires Nova-Salcedo talks about the Greater Boston Latino Network (GBLN) with coordinator Marta Rivera and also the results of a special report they have put out called “The Silent Crisis”.

WBZ-TV, CBS Channel 4 Boston–08/19/2017

Centro: Play Ball At Fenway Park For A Good Cause

WBZ’s Yadires Nova-Salcedo talks with ABCD Case Manager Johanna Soto about their programs Field of Dreams and SummerWorks!

WBZ-TV, CBS Channel 4 Boston–08/12/2017

Centro: Explaining The Temporary Protected Status Campaign

WBZ’s Yadires Nova-Salcedo talks about Temporary Protected Status (TPS) with Patricia Montes, executive director of the non-profit organization Centro Presente.

WBZ-TV, CBS Channel 4 Boston–08/05/2017

Dominican Festival Of Boston 2017

WBZ’s Yadires Nova-Salcedo talks about the Dominican Festival of Boston 2017 with Yoleny Ynoa from the festival’s public relations department on the English version of Centro and with festival coordinator Luis Matos on the Spanish version.

WBZ-TV, CBS Channel 4 Boston–07/29/2017

Puerto Rican Festival Of Massachusetts 2017

WBZ’s Yadires Nova-Salcedo talks about the Puerto Rican Festival of MA 2017 with with festival president Edwin Alicea and media director Greg Molina.

WBZ-TV, CBS Channel 4 Boston–07/22/2017

Best Buddies International Teams Up with Cold Stone Creamery

WBZ’s Yadires Nova-Salcedo talks via satellite with Best Buddies International founder Anthony K. Shriver and with Cold Stone Creamery tastemaster, food scientist and the winner of CBS’s Amazing Race season 25, Dr. Maya Warren.

WBZ-TV, CBS Channel 4 Boston–07/15/2017

Google I/O Conference – Unveiling Latest Technology Products

WBZ’s Yadires Nova-Salcedo talks via satellite with Google Technologist LaToya Drake on the English version of Centro and with Google Spokesperson Jesus Garcia on the Spanish version.

WBZ-TV, CBS Channel 4 Boston–07/08/2017

Baseball Legend Bernie Williams Raises Awareness About Rare Lung Disease

WBZ’s Yadires Nova-Salcedo talks via satellite with Bernie Williams about the rare and serious lung disease Idiopathic Pulmonary Fibrosis (IPF).

WBZ-TV, CBS Channel 4 Boston–07/01/2017

Centro: Keolis Scholars Program

WBZ’s Yadires Nova-Salcedo talks to Keolis Scholars program manager Rita Hardiman and Keolis scholarship recipient Melany Felix in the English version of Centro and with Keolis business manager Evelyn Cabrera and Melany Felix on the Spanish version.

WBZ-TV, CBS Channel 4 Boston–06/24/2017

Centro: Bless The City Boston Walk for Peace

WBZ’s Yadires Nova-Salcedo talks to Bless the City Director Pastor Marcos Cisterna about the 2nd. Annual Bless the City Boston Walk for Peace.

WBZ-TV, CBS Channel 4 Boston–06/17/2017

Love Life Now 3K Heel-A-Thon Against Domestic Violence

WBZ’s Yadires Nova-Salcedo to its president Lovern Gordon about the 6th Annual 3K Heel-A-Thon Against Domestic Violence.

WBZ-TV, CBS Channel 4 Boston–06/10/2017

Jejemi Torres – Local Author Writes “Pincelada de Amor” (Brush of Love)

WBZ’s Yadires Nova-Salcedo to local author Jejemi Torres about her passion for teaching special needs children and what made her want to write this book.

WBZ-TV, CBS Channel 4 Boston–06/03/2017

Centro: ABCD G.A.T.E. Project

WBZ’s Yadires Nova-Salcedo talks with ABCD GATE Project Manager Tiffany Ramos.

WBZ-TV, CBS Channel 4 Boston–05/27/2017

Boston Mayor Marty Walsh Reaches out to the Latino Community

WBZ’s Yadires Nova-Salcedo and Boston Mayor Marty Walsh talk about his plans if he were to win the next mayoral election in November, whether he will continue to bring more diversity to City Hall and much more.

WBZ-TV, CBS Channel 4 Boston–05/16/2017

Sesame Street in Communities – National Initiative for Healthier Children

WBZ’s Yadires Nova-Salcedo talks via satellite with Dr. Jeanette Betancourt, SVP of Sesame Workshop Social Impact USA about Sesame Street in Communities. Elmo joins the English version of Centro and Rosita joins the Spanish version.

WBZ-TV, CBS Channel 4 Boston–05/12/2017

People En Español – 50 Most Beautiful of 2017 | 20 Anniversary Celebration

WBZ’s Yadires Nova-Salcedo talks via satellite with People En Español’s senior writer Lena Hansen, about their “50 Most Beautiful People of 2017” issue.

WBZ-TV, CBS Channel 4 Boston–05/05/2017

Boston Debate League – Preparing Our Youth for the Future

Learn about the Boston Debate League. WBZ’s Yadires Nova-Salcedo talks with BDL’s executive director Mike Wasserman and student participant Santiago Quiceno.

WBZ-TV, CBS Channel 4 Boston–04/27/2017

WORK Inc. – Providing Opportunities for Talent with Disabilities

WBZ’s Yadires Nova-Salcedo talks with WORK Inc. CEO and President James Cassetta and Talent Acquisition Specialist for FM&M Company Diana Sanz.

WBZ-TV, CBS Channel 4 Boston–04/21/2017

Centro: Boston Marathon Runners Support Arredondo Family Foundation

This year’s Boston Marathon is right around the corner and because WBZ TV is your official marathon station, on this edition of Centro, we tell you about some of the runners that will be part of this year’s race.

WBZ-TV, CBS Channel 4 Boston–04/14/2017

Centro: Boston Mayor Marty Walsh Launches New Career Fair Series

WBZ’s Yadires Nova-Salcedo talks with Boston Mayor’s Office Diversity Outreach Director, Tania Del Rio about the new Neighborhood Career Fair Series.

WBZ-TV, CBS Channel 4 Boston–04/06/2017

Centro: Association of Ecuadorians in New England Gala Celebration

On this edition of Centro, WBZ’s Yadires Nova-Salcedo talks with Ecuador’s Consul in Boston Beatriz Almeida de Stein.

WBZ-TV, CBS Channel 4 Boston–03/31/2017

Centro: Coming To America – A Community Forum On Immigrant And Refugee Rights

On this edition of Centro, Yadires Nova-Salcedo talks with the President of Alianza Centroamericana Alfonso Hernandez.

WBZ-TV, CBS Channel 4 Boston–03/24/2017

Centro: Sweetheart LULAC 2017–Scholarships for Outstanding Latino Students

On this edition of Centro, WBZ’s Yadires Nova-Salcedo talks with LULAC National Women’s Commission Scholarship Chair Regla Gonzalez and Sweetheart LULAC 2016, Mia De La Rocha. Tune in!

WBZ-TV, CBS Channel 4 Boston–03/16/2017

Centro: Casa Myrna’s Mission To Eradicate Domestic Violence

On this edition of Centro, WBZ’s Yadires Nova-Salcedo talks with Casa Myrna’s CEO, Stephanie Brown and board member, Saritin Rizzuto.

WBZ-TV, CBS Channel 4 Boston–03/09/2017

Centro: Look Good Feel Better en Español

On this edition of Centro, WBZ’s Yadires Nova-Salcedo talks about Look Good Feel Better with American Cancer Society Certified Cosmetologist, Maria Cristina Ochoa.

WBZ-TV, CBS Channel 4 Boston–03/03/2017

LOCS Collective Symposium At Harvard Law School

WBZ’s Yadires Nova-Salcedo talks with LOCS Collective Co-Founder Shaunya Thomas on the English version of Centro and with LOCS Spokesperson Maricel Sheets on the Spanish version.

WBZ-TV, CBS Channel 4 Boston–02/23/2017

Dominican Republic Independence Day 2017

WBZ’s Yadires Nova-Salcedo talks with Nilson “Junior” Pepen and Yarlennys Villaman, from the non-profit organization FUNDOARCU, whose mission is to preserve Dominican art, culture and traditions.

WBZ-TV, CBS Channel 4 Boston–02/16/2017

HOT Topics: Immigration, Sanctuary Cities & Safe Communities Act

WBZ’s Yadires Nova-Salcedo talks with Liza Ryan, Organizing Director for the non-profit, non-partisan organization MIRA on the English version of Centro and with MIRA Community Organizer Joel Rivera on the Spanish version.

WBZ-TV, CBS Channel 4 Boston–02/10/2017

New App Helps Patients With Diabetes And Prediabetes

On this edition of Centro, WBZ’s Yadires Nova-Salcedo talks about this great news with Senior Academic Researcher Dr. Tatiana Toro-Ramos.

WBZ-TV, CBS Channel 4 Boston–02/02/2017

Creating The Next Generation Of Latino Leaders

On this edition of Centro, learn about the programs and services this great organization offers.

WBZ-TV, CBS Channel 4 Boston–01/26/2017

JA of Northern New England – Helping Young People Succeed in a Global Economy

WBZ’s Yadires Nova-Salcedo talks with its President and CEO Radhames Nova.

WBZ-TV, CBS Channel 4 Boston–01/12/2017

Help for the Holidays – Arredondo Family Foundation

WBZ’s Yadires Nova-Salcedo talks with Arredondo Family Foundation Co-Founders Carlos and Melida Arredondo.

WBZ-TV, CBS Channel 4 Boston–01/05/2017

Healthy Holidays From US Olympic Gold & Silver Medalist Laurie Hernandez

Yadires Nova-Salcedo talks via satellite with Laurie Hernandez and her mother Wanda Hernandez.

WBZ-TV, CBS Channel 4 Boston–12/28/2016

Healthy Eating For The Holidays With Laura Posada

WBZ’s Yadires Nova-Salcedo talks via satellite with Family Health Activist/TV Personality/Mother/Life Coach Laura Posada.

WBZ-TV, CBS Channel 4 Boston–12/21/2016

Help for the Holidays – Casa Nueva Vida

WBZ’s Yadires Nova-Salcedo talks with Casa Nueva Vida’s Case Manager for Family Services Doris Gaitan.

WBZ-TV, CBS Channel 4 Boston–12/14/2016

Boston Designer Wins NY Fashion Week Designer of the Year Award

December 10, 2016 He’s a renowned fashion designer from Boston who recently won the 2016 NY Fashion Week Designer of the Year Award. Daniel Hernandez has had a great year! After winning in NY and having a very successful Seattle Fashion Week, Daniel came back to Boston, where he recently had a fashion show featuring […]

WBZ-TV, CBS Channel 4 Boston–12/09/2016

Latin Singer Luis Fonsi – St. Jude’s Thanks And Giving Campaign

December 2, 2016 A special “Help for the Holidays” edition of Centro! The holidays are here and that means the spirit of giving is in the air! If you are looking to give, on this edition of Centro, we tell you about the St. Jude Thanks and Giving Campaign – a great cause you might […]

WBZ-TV, CBS Channel 4 Boston–12/01/2016

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