CONCORD, N.H. (AP) — New Hampshire officials expect spending on summer tourism to rebound to near 2019 levels.
The state Division of Travel and Tourism Development is predicting there will be nearly 3.5 million visitors to New Hampshire this summer, with spending reaching $1.8 billion.READ MORE: Study: Drinking 3 To 4 Cups Of Coffee Per Day Cuts Risk For Liver Problems
Summer is typically the busiest season for tourism in the state. Last summer, visitation dropped 15% because of the pandemic. But officials expect a rebound based on pent-up demand for travel and the state’s high vaccination rate, strong economy and tourism assets.READ MORE: Fourth Stimulus Check: Will You Get Another Relief Payment?
The state is launching a summer advertising campaign targeting Pennsylvania, New Jersey, Delaware, Maryland, Virginia, North Carolina and Ohio, said Lori Harnois, state tourism director. She said the emphasis will be on hiking, boating, camping and family fun.
“We expect this to be a summer of discovery and rediscovery for visitors,” said Harnois. “Our message is to come, explore everything we have to offer, and Discover Your New in New Hampshire.”MORE NEWS: Nantucket Author Elin Hilderbrand Plans To Retire From Writing Beach Reads
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