(CBS/CNN) — Dollar General, the retail powerhouse known for its rock-bottom prices, is opening a new store aimed at higher-end suburban shoppers. The company is launching its first two Popshelf stores in Nashville in the coming weeks, and plans to open another 30 by the end of next year.

Dollar General has Massachusetts locations in Brookfield, Carver, Dracut, East Wareham, Lanesboro, New Bedford, Pittsfield, Sheffield and Westminster, as well as 10 stores in New Hampshire.

The new stores are opening at a difficult time for retailers — especially brick and mortar stores that were forced to close during the pandemic. But Dollar General has been well positioned as a bargain store at a time of economic uncertainty for millions of Americans.

The discount chain of more than 16,000 stores saw sales at stores open at least a year climb 18.8% during the second quarter, which ended July 31. The company noted it “continued to experience elevated demand in its stores.” The company’s stores, which were deemed essential, have remained open throughout the pandemic.

Dollar General’s new store Popshelf (Image credit Popshelf via CNN)

The new stores feature a range of home and beauty goods, the majority of which will be priced around $5. The company said Popshelf stores target women in suburban areas that earn between $50,00 and $125,000 a year.

Popshelf customers can expect to find “surprising deals” along with seasonal specials and limited-time items, the company says. Each store will be about 9,000 square feet, making them bigger than Dollar General’s regular convenience stores.

(© Copyright 2020 CBS Broadcasting Inc. All Rights Reserved. CNN’s Jazmin Goodwin contributed to this report.)



Leave a Reply