NATICK (CBS) – Wayfair opened its first brick-and-mortar store in Massachusetts on Wednesday. Customers can now browse hundreds of products for the living room, bedroom, bathroom and kitchen in person at the Natick Mall.

The Boston-based online retailer has an outlet store in Kentucky and has opened pop-up stores in other states, but this is their first full-service location, and a Wayfair spokeswoman said that has its perks.

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“One, seeing a product in person and getting some inspiration in a completely different way,” she said. “We also have a number of larger furniture items here as well that someone can help you purchase right here in the store and have it delivered to your home.

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Shoppers will also be able to digitally style a room and experience it with virtual reality.

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