CONCORD, N.H. (AP) — Visitors are expected to flock to New Hampshire this summer.

The New Hampshire Department of Business and Economic Affairs says it is expecting to see a 2.7% increase in summer visitations and spending over 2018. As a result, the state is expecting to see about 3.6 million overnight visitors and spending to reach $1.9 billion for the summer travel season.

As part of an event Tuesday to kick off the summer travel season, BEA Commissioner Taylor Caswell along with local tourism partners gathered in downtown Littleton.

New Hampshire’s White Mountains. (Photo: iStockphoto)

Along with announcing the summer forecast, the Portsmouth Herald reports they also unveiled their summer marketing campaign which aims to build on the “Live Free” brand. The department will focus its campaign on the New England market, including Maine, Connecticut and Massachusetts as well as Canada.

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