NATICK (CBS) – Boston-based Wayfair is opening a retail location in the Natick Mall later this year. It will be the online furniture seller’s first brick-and-mortar store in Massachusetts.
Wayfair says the physical store is expected to open in the fall.READ MORE: Pfizer Says Its COVID-19 Vaccine More Than 90% Effective In Kids
“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” CEO Niraj Shah said in a press release Tuesday.READ MORE: Hopkinton High School First In State To Drop Mask Mandate
Shoppers can talk to home design experts inside the store and place orders for delivery.
Late last year, Wayfair launched a holiday pop-up shop inside the mall.MORE NEWS: Coronavirus In Massachusetts: Today's Developments
Wayfair also recently opened up a shopping outlet connected to its Kentucky warehouse.