CANTON (CBS) – Dunkin’ Donuts is dropping the “Donuts” from its name.

The Canton-based chain announced Tuesday it will rebrand as “Dunkin’” starting in January 2019.

Dunkin’ started testing the shorter name a little more than a year ago. In January the chain opened a new concept store in Quincy with a sign that only said “Dunkin.”

dd sign Dunkin Donuts To Officially Change Name

The new Dunkin’ in Quincy – without the “Donuts.” (WBZ-TV)

The new branding will show up first on advertising and Dunkin’s social media, and will be featured on signs in all new and remodeled United States stores.

Despite the name change, Dunkin’ is promising customers that the actual donuts are not going anywhere.

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s