BOSTON (CBS) — Everyone loves a good deal but, that bargain price may not really be a sale at all.
“At some stores, the sales absolutely never end,” explained Kevin Brasler, executive editor of Boston Consumers’ Checkbook. Brasler told WBZ-TV retail stores know the power of those “sale” signs. “They know it works. They know that if they get people in the store and every display has a big splashy sale sign on it that you’re going to buy more.”READ MORE: Coronavirus In Massachusetts: Today's Developments
Brasler and his team at Consumers’ Checkbook tracked prices for 10 months at 19 different stores to try to figure out if a sale was really a sale. “Seventeen were guilty in some way or another of having these fake sales and making it seem like you’re saving a ton of money when, in fact, it’s not really a special price at all. It’s the usual price is that lower price.”
Checkbook found the stores with USUALLY misleading sales are:
- Neiman Marcus
“The worst offenders, week after week after week, for 10 months were offering these bogus sale prices,” said Brasler.READ MORE: Start Of Bruins Season Brings More Business To Sports Bars Near TD Garden
Checkbook found these stores’ sales are OFTEN misleading:
- Banana Republic
- Best Buy
- Home Depot
- Office Depot/OfficeMax
Checkbook found these stores’ sales are SOMETIMES misleading:
Checkbook found LEGITIMATE sales at:
- Bed, Bath & Beyond
“I think the big take away is shop around. Even if it says 70% off, you don’t know it’s a good deal unless you’ve actually checked around at other stores to make sure it’s a good deal,” said Brasler.MORE NEWS: Search For Missing 5-Year-Old Boy Elijah Lewis Continues In New Hampshire
Under federal guidelines, stores can advertise a sale price if a regular price is offered for a “substantial period of time.” But, there is no specific rule about how long a sale can run.