BETHEL, Conn. (CBS) – Ever wonder what keeps Bill Belichick going and going and going?
Hold on – that’s a different battery maker. In this instance, the creative minds at Duracell put a hoodie on their product for a Super Bowl ad this year.
Duracell says its batteries are “the closest known relative to the greatest coach of all time.”
“Is he having a good time? Is he upset? He would like you to stop asking questions now,” the voiceover says, referring to Belichick’s inscrutable demeanor.
The spot from the Connecticut-based company is running on the Patriots Not Done Network and will air just before kickoff Sunday.