By Paula Ebben

BOSTON (CBS) – For decades, colleges have relied mostly on test scores, grades and essays when making decisions on who to admit. But that’s changing.

A new app called ZeeMee is adding some personality to that stack of paper so admissions officers can see students in action, in a space where they feel most comfortable.

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Ipswich High School senior Hailey McQuaid found out about it when she was applying to the University of Denver.

“One of their questions was if you want to make a ZeeMee account and then link your ZeeMee account to your common app,” she explained.

ZeeMee prompts students to answer a series of questions on video and share them directly with college admissions offices.

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Students can also upload other videos about additional activities and interests. The app looks a lot like an Instagram feed.

Ipswich High School senior Hailey McQuaid uses ZeeMee. (WBZ-TV)

McQuaid believes ZeeMee gives colleges a better sense of what she is really like.

“They could see my face, see what I sound like, get a taste of what my personality would be like,” she said.

More than 200 schools now include ZeeMee in their application, including Emerson, St. Anselm and Trinity here in New England.

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Even if a college doesn’t ask for ZeeMee, students can still add it to the additional information section on most college applications.

Paula Ebben