As Thanksgiving approaches, small business owners will be occupied with more than just family, food and football. Small Business Saturday, the time of year to exhibit the prominence of your small business, is at the end of this week, Nov. 26. Here lies an excellent opportunity to showcase to potential customers how your business offers something much desired and exclusive.
Originated in 2010, Small Business Saturday is designed to attract local customers to local businesses, rather than to large corporate stores. The success of Small Business Saturday has grown every year as small business owners use the opportunity to increase consumer engagement by connecting with existing customers, as well as attracting new ones within the local community. According to Forbes, “[In 2015, the] total spending among U.S. consumers who were aware of Small Business Saturday reached $16.2 billion, an increase of 14 percent from $14.3 billion in 2014.” Small businesses are in demand by offering shoppers an experience and merchandise that is unique to the individual shop. “Currently, there are 28 million American small businesses, which account for 54 percent of all U.S. sales,” according to the Forbes article, “The Big Benefits of Small Business Saturday.”
Because we’re thankful for small business here at Pulse, we have published the following articles to help you prepare, with tips on how to connect with your local community and optimize your small business’s performance on the lucrative opportunity that is Small Business Saturday.
Small Business Saturday can be a huge boon to small business owners, provided that they take certain steps to maximize their profitability.
You don’t need physical products — or a physical location — to reap the benefits of Small Business Saturday.
This Michigan county offers shoppers large cash prizes to encourage the success of their small businesses on Small Business Saturday.
A thriving community is often supported by strong small businesses. Small Business Saturday provides a platform to reach new consumers.
This article was written for CBS Small Business Pulse.