CAMDEN, N.J. (CBS) — Campbell is tinkering with its chicken noodle soup recipe as it rolls out a new line of soups being marketed toward children.
The new “Star Wars” themed soup will have only 20 ingredients instead of the usual 30. Potassium chloride, lactic acid and cornstarch, are just some of the things you won’t find in the new soup, according to The New York Times.READ MORE: Pedestrian Seriously Injured In Hit-And-Run Crash In Somerville
Campbell’s Condensed Chicken Noodle Soup is not being altered for now, but the company has been rethinking its products.
“We anticipate this approach will lead to, or accelerate, meaningful changes in our products, including replacing certain artificial ingredients,” CEO Denise Morrison said. “These are critically important steps with far-reaching implications for Campbell.”READ MORE: Shot Of Hope: Worcester Pharmacist Proud To 'Restore A Sense Of Normalcy'
CBS MoneyWatch reports that Campbell is also changing up its tomato soup recipe.
Bonnie Liebman, nutrition director at the Center For Science and the Public Interest, tells MoneyWatch that the push from many companies to make “simple” food should be met with healthy skepticism from consumers.MORE NEWS: Freight Train Engineer Shot With Pellet Gun In Wareham
“People are often looking for excuses to eat junk food,” she said, “and companies are always willing to give them that excuse.”