Online retailer Amazon is going after people who write fake online reviews.

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Amazon is suing more than 1,000 people who are “misleading Amazon’s customers” by selling “fake reviews of products”.

The lawsuit targets account holders on Fiverr.com, a marketplace for odd-jobs where “gigs” are sold for $5 and up.

Amazon sued several websites in April for selling false reviews.

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“Most of the defendants offer positive or 5-star reviews for Amazon sellers’ products. Indeed, many encourage the Amazon seller to create the text for their own reviews,” the complaint reads.

Court documents say Amazon conducted an “extensive investigation” into the Fiverr users. It claims some tried to dodge Amazon.com’s review controls by posting from different accounts and IP addresses.

What do you think of Amazon’s actions?  Do you trust online reviews?

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