SOUTH BOSTON (CBS) – Scores of people plunged into the frigid waters around Boston on Saturday as part of this year’s third annual Harpoon Helps Cupid Splash.

Water temperatures of 39 degrees weren’t enough to deter around 250 brave souls from taking a dip to raise money to support free beach programs for kids and families covering the region’s beaches from Nahant to Nantasket.

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Save the Harbor / Save the Bay and the Harpoon Brewery sponsor the “cold weather” plunge to help fund free events and programs on the region’s public beaches, including sand sculpture competitions, beach parties, and family reading and movie nights. Jet Blue was also there this year giving away a bunch of freebies to participants.

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The biggest party was at South Boston’s M Street Beach. Mix 104.1’s Kennedy, who emceed last year, was back again judging the best costumes of this year’s event.
The event raised more than $30,000.