SANDWICH (CBS) – What would you do for a free pizza?
Would you get a vasectomy?READ MORE: Firefighters Rescue Elderly Woman Whose Car Plunged Into Ayer Pond
Urology Associates of Cape Cod in Sandwich is kicking off a new promotion to coincide with the start of March Madness Thursday.
If you get a vasectomy there, they’ll get you a free large pizza with one topping from a local parlor afterwards while you recover.
You can also watch the NCAA Basketball Tournament in their office while you recuperate from the procedure.
Practice administrator Evan Cohen told CBSBoston.com that March is the busiest time of the year for vasectomies, which helped give him the idea for the promotion. He added he was looking for ways “to improvise and be different.”READ MORE: Celtics Hand Clippers A Win With 23 Turnovers
The promotion first appeared on a local Comcast commercial last week, and then again Thursday in newspapers and online.
On a typical day, the practice performs one vasectomy. But on Thursday, the first day of the promotion, business spiked.
“It’s been crazy,” said Cohen.
Cohen added that as of 3 p.m., the practice had set up seven vasectomy consultations specifically due to the ad in Thursday’s newspaper.
The promotion lasts through the entire tourney.MORE NEWS: Which Towns Got At Least 1 Inch Of Snow During First Winter Storm Of The Season?
A typical vasectomy costs between $500 and $700 without health insurance.